Safely for The Outset

Content and social strategy
Copy lead

Safely wanted to breathe new, colorful life into their social feed and center more of the brand’s story around their iconic founders: Kris Jenner and Emma Grede.

Our strategy gave the brands several new content franchises to populate their feed, as well as a visual and verbal tone to execute within. This natural, lightly scripted video with the founders kicked off the new chapter.